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HCDE Intranet

HCDE Branding & Communications

The brand guidelines for the Department of Human Centered Design & Engineering work to craft a unique identity for the department, while remaining cohesive within the larger University of Washington brand. 

The HCDE visual system uses signature UW elements, such as the signature purple, as well as the Encode Sans typeface. New color combinations, flexible layout options, and explorative visual elements including hand-drawn graphics and collage techniques, build a department-specific tone. 

Download HCDE brand overview