Use these resources when describing HCDE in presentations, proposals, websites, event materials, and other communications.
Update coming soon
This resource is being expanded as part of HCDE's 2026–2030 strategic plan. Additional guidance and shared language for describing the department, academic programs, research, and impact will be added as it is developed. Contact the HCDE Communications Manager Leah Pistorius (lepisto@uw.edu) with any questions.
Tagline
A key distinguishment of HCDE’s messaging is its balance of practical and proactive capabilities to “build,” with inclusive, equitable and thoughtful purpose-driven goals—“possibility.” This balance should be seen in all of the department’s strategic moves as well as written copy: acknowledge both practical, concrete action and facts, as well as the emotional and metaphorical implications they carry.
BUILD POSSIBILITY
Pillars
HCDE's current messaging framework was developed in coordination with the department's Strategic Planning Committee in 2019. The four messaging pillars below provide concepts that can inform how HCDE is described. This guidance will be expanded and updated through implementation of HCDE's 2026–2030 strategic plan.
Respect for People
We respect all individuals, communities, and their agency. We assume positive intent on behalf of those we work with and strive to understand before acting.
Interdisciplinary Exploration
We celebrate innovation, iteration, and reflection using interdisciplinary methods and perspectives. As we strive toward excellence, we take acceptable risks and learn from mistakes. We seek opportunities for collaborative exploration.
Equity
We centralize the needs of those who are often marginalized. We work to create environments and practices that are open and safe for all participants and perspectives from all social identities.
Thoughtful Impact
We are action-oriented toward challenges while continually questioning and improving. We continue to follow and study the repercussions of our actions so that they maximize the possible benefits while anticipating and minimizing possible harms.