XR Design Jam, presented by STMicroelectronics

XR Design Jam, presented by STMicroelectronics

The Department of Human Centered Design & Engineering, together with STMicroelectronics, held an event on November 1, 2019 that focused on design and research for augmented, virtual, and mixed realities, or Extended Reality (XR).

The XR Design Jam kicked off with a panel discussion among XR experts. Then, students formed teams for a two-hour design jam aimed at solving existing problems and exploring new questions in XR. Representatives from HCDE's Graduate Student Association led the design jam. Prizes provided by STMicroelectronics were awarded to winning student teams. Learn more about our panelists and industry mentors, below.


11:30 a.m.

Students arrive; lunch is provided


 XR Industry Panel: The future of XR and wearable design

1:45 p.m.

Design Jam begins, facilitated by members of the Graduate Student Association

4 p.m.

Student Presentations

5:15 p.m.

Awards Presented


headshotMarcelo Mejía Cobo

Senior Interaction/UX Designer, Microsoft Hololens – Windows Mixed Reality

LinkedIn »

headshotTodd Little

Lead UX Design Engineer, Fairworlds

LinkedIn »

Todd Little has a Masters Degree and User-Centered Design Certificate in Human-Centered Design & Engineering (HCDE) from the University of Washington. While in the HCDE program, he developed award-winning VR projects including a Capstone on foreign language immersion learning and an official Capstone researching the Valve’s Index controllers (formerly known as the "Knuckles"). He’s interested in the intersection of collaboration, inclusive design, and game design. At Fair Worlds, he both guides the Seattle and Austin teams through the UX Design process and writes production code as a developer. As a team, they've worked with clients like Amazon, Dell, and the Environment Defense Fund (EDF).

headshotBharath Rajagopalan

Director of Strategic Marketing, STMicroelectronics

LinkedIn »

Bharath Rajagopalan is the Director of Strategic Marketing at STMicroelectronics. He is responsible for developing the company’s strategy for AR and VR, as well as investigating the 3D sensing and LiDAR market, leveraging ST’s broad manufacturing, technology and product portfolio. Bharath is a veteran of the electronics industry, having served in technical, managerial, and executive roles in research and development, manufacturing, technology and product development, as well as sales and marketing. Prior to joining ST, he has held a number of leadership positions that includes roles at MicroVision, Dolby Laboratories, Texas Instruments and IBM in areas spanning semiconductor technology development and manufacturing, display technology development and imaging systems.  Bharath holds MS, and PhD degrees in electrical engineering and an MBA.

headshotPaul Reynolds

CEO & Co-Founder, Torch

LinkedIn »

Paul Reynolds is Co-Founder of Torch (torch.app), an Augmented Reality experience creation and deployment platform for the enterprise. Paul has been a software developer and technology consultant since 1997. In 2013, after 10 years of creating video games for 3D consoles, Paul joined Magic Leap where he was a Senior Director, overseeing multiple SDK and Application teams. 

headshotSasha Samochina

Deputy Manager, Ops Lab at NASA Jet Propulsion Laboratory

LinkedIn »

Sasha Samochina is the Deputy Manager of the Ops Lab at NASA Jet Propulsion Laboratory in Pasadena, CA. Sasha helps create web and mixed reality experiences to aid scientists, engineers, and astronauts in transforming their workflow, and leverages that same experiential technology to educate and inspire the public to engage in STEAM. She loves all things digital, animal, sound-emitting, cosmic and views the world through XR-colored glasses.

headshotJada Williams

Senior UX Design Lead, Microsoft Mixed Reality, AR/VR

LinkedIn »

Jada Williams is a UX designer and creative thinker. As a Lead Designer at Microsoft’s Mixed Reality studio, she worked on Microsoft Layout, a tool that lets you create and design space plans on HoloLens or on a Windows Mixed Reality immersive headset. And is now focusing on new apps to help improve businesses with Mixed Reality. With over 15 years of experience she is helping to lead the UX design effort to create customer design lead mixed reality products. Jada is also passionate about changing the ratio of women in tech, and co-chairs the Seattle Hexagon UX Mentorship committee to close the gender gap and grow womxn leaders. She tweets about all this and more at @jada_tweet.   



Elin Björling, PhD 

Senior Research Scientist, Human Centered Design & Engineering

LinkedIn »

Elin Björling, Ph.D. is a senior research scientist and lecturer in the Department of Human Centered Design & Engineering. She is the co-founder of the Momentary Experience Lab, conducting design and development projects that capture data and intervene to improve health in the real world. Elin is the Project Lead for Project EMAR, an interdisciplinary project exploring the design and development of a social robot to measure and reduce stress in teens. She holds a Clinical Faculty position in the school of Nursing and Healthcare Leadership at University of Washington and consults locally with organizations interested in improving teen health. Elin is a trained program evaluator with experience in educational program evaluation. She has designed and implemented evaluation plans for several large educational grants, both state and federally funded.

headshotJared Canright

Graduate Researcher, University of Washington Physics Education Research Group 

LinkedIn »

headshotAlbert Hwang

Developer and Designer, Looking Glass Factory

LinkedIn »

headshotBudi Mulyo

Development Director, Co-Founder, Simulated Immersive eXperimental Realities & CEO openpiXs

LinkedIn »

headshotEvie Powell

Virtual Reality Engineer, Proprio Vision & President/CEO, Verge of Brilliance, LLC

LinkedIn »


About STMicroelectronics, presenting sponsor

STMicroelectronics is a semiconductor leader delivering Life.Augmented with intelligent and energy-efficient solutions that power the electronics at the heart of everyday life. ST’s products are enabling smarter driving and smarter factories, cities and homes, along with the next generation of mobile and Internet of Things devices. Learn more at www.st.com.