Please Stop Working on UX No One Really Needs

Paul Elrif, Caelus LLC

January 9, 2015
11:30 a.m. - 12:20 p.m.
Loew Hall, Room 216

Video »

"There are a lot of really usable products out there that don’t exactly address customer needs." Paul Elrif will give a few examples of what he means by that, hold a short class discussion on how this problem is so prevalent, then describe one or two methods that can be used to help solve this problem.

About Paul Elrif

Paul Elrif is a principal at Caelus where he works on all kinds of UX problems for a variety of clients. Previous to his time at Caelus, Paul spent 14 years at Microsoft, and a couple of years at Hewlett-Packard.  Paul holds a doctorate in experimental psychology from Tufts University.

Elrif also owns and operates Dragonfly Nutrition, a nutrition bar company that specializes in making raw, organic, gluten free nutrition bars.