A Case Study of Applying Design Thinking at Microsoft Corporation

Speaker: Arnie Lund

March 11, 2011

Video »

An overview of design thinking at Microsoft will be presented. This will include both the motivation for shifting to design thinking as well as the characteristics that are impacting how it is being approached within Microsoft. Several key steps in implementing design thinking will be described and illustrated through examples drawn from the recent evolution of a major corporate website. Lessons learned, both positive and negative, will be shared; along with those where the jury is still out.

About the Speaker
Arnold (Arnie) Lund is Principal Director of User Experience and User Experience Community Lead for Microsoft's IT organization. He began his career at AT&T Bell Laboratories in applied research. Arnie received his BA in chemistry from the University of Chicago, and his PhD in experimental psychology from Northwestern University. He is a member of the SIGCHI Academy, and he co-chaired the CHI conferences in Los Angeles ('98) and Florence, Italy ('08). Currently he serves as the Communities Chair for CHI 2011. He is a Fellow of the Human Factors and Ergonomics Society (HFES), and recently completed his term on the Executive Council of HFES where he was responsible for the first ANSI HCI standard. He has also served as president of the board of directors for the Board of Certification in Professional Ergonomics. He has more than 20 patents and patents pending, and has published widely in the areas of natural user interfaces and emerging technologies, and UX management. He is on the editorial board for the International Journal of Speech Technology, the advisory board for the Journal of Usability Studies and his book Leading User Experience: Essential Management Skills for UX Teams (Morgan Kaufmann) will be published in Spring '11.