Global Technology & Communication Management
The Global Technology & Communication Management (GTCM) Certificate is an evening graduate-level program in the Department of Human Centered Design & Engineering (HCDE) for students who want to master the management challenges in localization. Students complete three courses that explore how communication, international policies, and market relevance affect product design. Graduates of the program will be able to manage a localization team and determine best strategies for managing effective global technology and communication projects.
Students participating in the GTCM certificate program must complete three required courses:
- HCDE 512—International User Experiences and Communication
- HCDE 513—Globalization and Localization Management
- HCDE 514—Strategies for International Product Management
HCDE 512, International User Experiences and Communication (4 credits):
Theory, research, and approaches for creating digital media for international audiences. Topics include cultural schemata and contrastive rhetoric, content and text types and corresponding translation and localization strategies, market relevance and adaptation, international user research and usability, international policies and geopolitics, and cross-cultural business management and team work.
HCDE 513, Globalization & Localization Management (4 credits):
Globalization and localization business processes. Topics covered include localization challenges for various business sectors and audiences as well as selecting localization software, services, and content; project types and associated start-to-finish processes. The course is scenario-based with an emphasis on human-centered management practices and strategies. Prerequisite: HCDE 512 or instructor permission.
HCDE 514 Strategies for International Product Management (4 credits):
Best practices in establishing localization work in technology companies. Facets important to research, planning, and decision-making processes, including use of internal company data, and economic, marketing, and technology factors. Real-life scenarios demonstrate how companies have instituted localization processes given user-centered design practices. Prerequisite: HCDE 512 & 513 or instructor permission.
About the 2012–13 Instructors
Zakiya Hanafi, HCDE 512 instructor, brings 15 years of experience in cultural mediation and translation from her business in Europe and North America, along with 6 years of teaching localization-related topics at the University of Venice.
Hiram Machado, HCDE 513 instructor, is the President and Co-founder of adaQuest, a program and project management-based organization that helps companies increase revenue streams by managing their software localization projects into markets around the world.
Carla DiFranco, HCDE 514 instructor, is a Program Manager at Microsoft in the Application and Device Compatibility team.