You are here

» Corporate Affiliates Day

Corporate Affiliates Day

2014 Corporate Affiliates Day
Wednesday, October 29, 2014
9 a.m.–1:30 p.m
Husky Union Building (HUB), UW Seattle Campus

The HCDE Corporate Affiliates Day is an exclusive opportunity for HCDE Corporate Affiliates Program (CAP) members to take a deep-dive into the department of Human Centered Design & Engineering. Corporate Affiliates Day activities connect CAP members with HCDE’s faculty and with each other, showcase recent work produced by the department, and introduce collaboration opportunities.


9–9:30 a.m.  Registration and Breakfast

9:30 a.m.–Noon  Welcome, Activity, and Presentations

Noon–1:30 p.m.  Lunch and Keynote Address

Keynote Presentation by Peter Merholz

Peter Merholz is a design and product leader. He is a founder of premiere user experience firm Adaptive Path, and most recently served as VP of Design for Groupon.

As the field of User Experience evolves, it has gone through successive stages. The first focused on methodologies -- it was important to develop how to design for user experience. However, it was clear that was insufficient (because so many bad experiences continued to make it out into the world), and so the field shifted upstream to strategy. We felt that if we could inform strategy, we'd be setting up our designs to succeed. That, too, has fallen short. It turns out we need to pull back even further and think hard about the shape of our organizations, both with design and throughout the whole company. In this talk I'll draw from my experience as head of design for Groupon to show how organizational models and practices are crucial for delivering great user experiences. 

Corporate Affiliates Day activities are open solely to companies with memberships at the associate and strategic partner level. Please contact with any questions.

Contact HCDE

Contact HCDEPlease direct questions regarding the HCDE Corporate Affiliates Program to

CAP Day Archives

View the agendas from our previous CAP Days: